Hundreds of different
journeys
Every journey is unique, but the stops are finite. Vera uncovers the map of your consumers' Active Navigation and turns it into inventory you can activate.
Vera knows what your consumer is going to ask, and where
By observing the journeys of their Active Navigation, so you can capitalise on them.
Vera uses agents that simulate how your consumers behave
Sociodemographic profile, decision factors and decision context.
The profile sets their needs; the factors, the questions they ask themselves
The same ones any of us use to search: search engines, platforms and Artificial Intelligence models.
They use the same tools as your consumers, to answer the same questions.
Every possible behaviour within Active Navigation.
We observe the spaces where your brand can become the answer
See Vera in action
We show you the map of questions your target asks about a real category, and the places where you can answer them.