Turning ads into answers

When someone searches to make a decision, there is an answer that helps them. We work to turn your brand into that answer, and to make it reach the consumer as the solution they need.

There are two ways to navigate

As a brand, you add value when you become the answer to your consumers' needs. The answer they look for during their Active Navigation.

Passive navigation

Moments of entertainment, passive towards the medium: an editor or an algorithm picks what shows up on screen.

Active Navigation

There is a decision to make and we search for all the information we can to get it right.

Passive navigation: Moments of entertainment, passive towards the medium: an editor or an algorithm picks what shows up on screen. Active Navigation: someone searches «what are the best hybrid SUVs?», «which coffee machine should I buy for home», «memory foam mattress reviews», «best value phone». There is a decision to make and we search for all the information we can to get it right.

Those moments show up in no media plan. Vera finds them

By launching hundreds of agents that ask the same questions your consumers ask, and collecting every moment in which you can be the answer.

  1. Lucía34 años

  2. Marcos41 años

  3. Aitana29 años

  4. Javier52 años

    1. km77.com
    1. Review · los 5 SUV híbridos que compensan
    1. ◌ ChatGPT

      According to motor.es and coches.net, the most recommended are…

Four agents with different questions about the same product: Lucía, 34, Which hybrid SUV uses the least fuel in the city?; Marcos, 41, Best family SUV under €35,000?; Aitana, 29, Is a plug-in hybrid worth it in 2026?; Javier, 52, Reliable SUV with low maintenance?. They go through different sources and coincide on three: km77.com, a video review and the same answer from a model, which cites motor.es and coches.net.

Vera tells you where, but each channel is activated in a different way

Our purpose is to help brands capitalise on Active Navigation, connecting with their consumers when they need each other most

Advia was born with the mission of designing and building technology that turns advertising into value for the consumer, helping brands be relevant during their potential buyers' Active Navigation.

Tell us your goal and let's turn your brand into the answer the consumer needs